How the 2020 Olympics are Shaping a New Social Identity Post-COVID

Social Cooperation, Behavior and Identity Post-Covid

Social dynamics in human evolution are one of the most ubiquitous and increasingly interesting points of human survival since the dawn of the homo sapiens. Social categorization is an essential part of the social apparatus developed in human systems and behavior. This fundamental human tendency to look to others to discern information whether categorically or inferentially for how we think, feel and behave has provided the human species with the ability to thrive in a highly complex and interconnected modern social world. And yet, that social world, in all of its advancing glory, is predominated by confirmation bias. 

This information bias is objectively determined via the emotive rationale of the culture. Compared to other species humans have developed elaborate systems of cooperation that go beyond genetics, environmental proximity and time. This uniquely human predisposition can have advantageous and mutually disadvantageous consequences. Social coordination is an essential part of the matrix, in which humans have developed to form coherent and distinctly ethical codes of social interaction within the world. 

However, can culture be an obstruction to the advancement of modern society? 

How the 2020 Olympics Are Telling a New Universal Narrative on Cultural Identity 

Social cooperation is a dynamic aspect of the economic and developmental prosperity of many nations (just watch the Olympics). And yet, this year’s Olympics are breaking social narratives connected to nationalism due to two emerging sports: skateboarding and surfing. These two emerging sports within a highly competitive and cooperative event (symbolizing a deeper contextual makeup of society itself) are shaking the grounds between athleticism and political advocacy. 

Take for instance, the Nike commercial that establishes the groundbreaking need to deeply empathize and understand the mental health of athletes in the 2020, ‘healing,’ commercial. It appears the social culture of the world post-covid is radically shifting towards a more empathic understanding of individuals capabilities. Something that in a pre-covid world would have been seen as a political narrative vs. an intellectual grasp between understanding neuroscience and health. 

It appears we’re tackling different challenges in the 2020 Olympics than ever before and the social society in which we live is slowly changing to promote the advancement of our evolutionary health. And yet, we’re drowned out by noises on social media, prompting the echoes of a dystopian global revolution. We are faced with the controversy of the ‘Black Lives Matters Movement’ and we’re still uncertain about the health of our nations due to variants of the virus in our present moment. 

What Prompts the Identity of Nations Post-COVID? 

If we were to learn anything from the human cooperation model, in which, private interests are at odds with collectivist interests. We’d need to understand a new way of being within the world that encapsulates the many, gives truth to the brave and slowly acknowledges the right to originality (not individuality, this is a different concept entirely). The decision between pro-self and prosocial people are without a doubt, utterly, undetermined or forecasted. Classically, social dilemmas create a tension between private and public interests, between selfishness and cooperation. Yet, and this is a very big yet, cooperation is established via the cultural identity of its geopolitical region. And so, an ethical dilemma emerges when understanding the gravity of the next generation of COVID (to vaccinate or not vaccinate?) 

We live in a complex world. And COVID has thrusted society into discourse never before seen on a 2 million dollar ad placement. Yet, we’re plagued. Not by our ability to choose private interests over collective – but by the geopolitical composition in which we live. We are paralyzed, stunted and immobilized via traditionalism and adherence to cooperation within tribal society. 

Which brings me back to surfing and skateboarding

Why are these sports the most important sports to emerge on the scene of Olympic recognition in 2020? 

They could represent a symbol to the obstruction of a solely competitive, autocratic and nationalist identity edging the brink of a world collapse. They represent a new motive that could help unite and inspire individuals to choose not only themselves but the inclusivity of many. 

To read more by Paige Swanson, please

How the 2020 olympics are steering the way towards a new cultural structure in a post-covid society.

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